At PlayMined, Inc., our aspiration is to deliver — through the services we provide — a playful spirit that brings a smile to people in Japan and around the world, and makes life just a little more enjoyable than it is today.

Across Japan, Asia, Europe, North America and beyond, things are changing at tremendous speed. To keep pace, we cannot see things in the ordinary way — our thinking and actions need flexibility and room to breathe.

Add a playful spirit to the ordinary, everyday things, and entirely new value emerges. From the perspective of play, we can even create things that never existed before. "Ambition" — the resolve to realize our hopes and desires for the future. "Folly" — the room and play we give that resolve. Seemingly opposites, ambition and folly are in fact two sides of one coin; together they create value and make life more fulfilling.